China Airlines｜Our Team Image Video Series

In collaboration with JL DESIGN, China Airlines extended the brand narrative of the corporate film Together with You, Blossoming in the Sky turning the lens toward frontline professionals to craft the People of China Airlines: Blossoming Moments film series. Drawing from authentic interviews across five core roles — pilots, ground services, maintenance, operation control, and cabin crew — the everyday dedication of China Airlines' people is woven into brand storytelling, conveying an image that is both professionally excellent and deeply human. A complementary still image library was developed in parallel, building a versatile visual asset system for long-term brand use.

Taiwan Excellence | Medical Industry 2025 Key Visual

Commissioned by Taiwan Excellence, JL DESIGN developed a cohesive key visual system and a suite of application materials for four international medical exhibitions in 2025—spanning Thailand, Japan, Germany, and Taiwan. Anchored by the core narrative "From Taiwan, With Care," the work translates the depth of Taiwan's healthcare system, the warmth of its people, and the precision of its products into a visual language engineered for international resonance—articulating a professional, innovative, and trustworthy brand presence for Taiwan's medical industry on the world stage.

BizLink｜Brand Visual Identity System Refresh

BizLink is a global leader in interconnect technology, dedicated to delivering efficient and professional solutions. Centered on the spirit of “Where Possibilities Connect,” the brand continues to expand the possibilities between technology and people. JL DESIGN developed a comprehensive, flexible, and distinctive visual identity system for BizLink, enhancing consistency and efficiency across both internal and external communications.

KINGSTEEL｜Brand Video

KINGSTEEL, a global leader in physical foaming technology. JL DESIGN created "NEXT FOAM, FORM NEXT," transforming NEXCELL JET's breakthroughs into compelling visuals. Through a brand video integrating live-action, 3D motion, and AI imagery, we showcase cross-industry applications from footwear to automotive and medical. A comprehensive visual system spanning exhibition, outdoor advertising, and web platforms demonstrates KINGSTEEL's technical leadership at K Show 2025.

Hotel Royal｜2025 Royal Explorer Annual Campaign

CommonWealth Learning｜Brand Identity Redesign

Reimagining CommonWealth Learning’s brand identity with a fresh communication framework for two-way dialogue and lasting impact.

SHISEIDO｜Ultimune Sample Card Design

SHISEIDO's star product, Ultimune Camellia Defense Serum, has been given a complete packaging upgrade, delivering a premium unboxing experience inspired by the spirit of "Exploration, Unfolding, and Discovery."

LOEWE Brand Event

Connecting with local night market culture to plan LOEWE's 2024 Paula's Ibiza Spring/Summer collection annual brand event in Taiwan