ProArt is ASUS's premium range designed for the world's top creatives. The visual language not only speaks of its quality but is adaptable in its application for future communication. Going forward, ProArt is to become a platform connecting the different creatives and catering for all future possibilities.
JL refresh ProArt’s image through its brand identity, global standard, visual system and tone. Renewing the guideline for the continuing strategic development of ProArt.
What is ProArt?
Pro is the bedrock of creativity, stable and professional; Art is all inspiration made possible, where imagination comes unbound. ProArt is made for all of your creativity. Powerful and stable, every flash of idea comes true, boldly venturing into the unknown. JL created ProArt’s main visuals and invited four groups of international artists to create exclusive artworks for ProArt based on the product themes. Using the slogan "Made for ProArtists" and “Made by ProArtists” to communicate with the creatives, exploring the different possibilities when PRO / ART / ARTISTS come together and to strengthen the visual language for ProArt.
ProArt x JL x Fluent x fuse* x KORB x Media.Work
JL｜ProArt Visual Identity
“Pro” became a structural model in bluish grey tone, sitting in a subdued environment in low light, giving an impression that it is powerful and stable, and as a background, is suitable for various types of visual needs and application designs.
Fluent x fuse* x KORB x Media.Work｜Artwork
JL defined the themes for the different products and invited artists to create customized artwork for the various products.
Creative Agency: JL Creative Director: Johan Tsai Executive Production: Angela Moo Project Head: Chiaying Tsai Project Management: Ryan Lin, Carol Chen, Wingyee Kwan, Tingyu Huang Associate Creative Director: Lance Wei Planner: Carol Chen, Amber Lee Project Coordinator: Sabrina Hsiao, Pinchi Huang, Berry Cheng Main Designer: Morris Chi, Children Chu, Amber Lee Key Visual｜ Artist: KORB, fuse*, Fluent, Media Work Application｜ 3D Design: Ben Liao, Jack Huang Layout Design: Hsiang Ju Hung, Kelsie Chan Graphic Design: Abby Tsai, Quentine Tsai, Joy Wu, Grandvity Design (Noodle Wang, Si Jia Sun, Patricia Ho, Winway, Grape Chiu, Sarah Peng) Jingle｜ Motion Designer: Morris Chi, Junde Lin Music: Pongo ProArt Web Design, Tone & Manner, UI Kit｜ 創意單位: JL Design Studio: Happ Design Scenario Photo Shooting｜ Photographer, Director: Josh Monkey Assistant Photographer: 大雄 Gaffer: Liao Zhen Kun Best Boy: Jia Hong Lin Stylist: Saem Xu Assistant Stylist: Aiko Make Up Artist: Eddi Hsu Assistant Make Up Artist: Melody Chan Hair Stylist: Cheng Production Designer: Giovenny Lee, Audrien Lin, Yu Wen Tsai, Feng Yun Wen Producer: Olan Huang Grip: 阿泰 Video Coordination | ProArt Brand Video Concept & Project Coordination: JL Storyboard: Johan Tsai Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Ling, Sid 3D Artist: Ling, Pei, Chun Kai Music: Pongo Product Video - StudioBook Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Ling 3D Artist: Ling, Pei VFX: Albert Chiang, Yi-Heng Huang Music: Ric Project Coordination: JL Product - Station PD500tc Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Hank Chen Storyboard: JLYC 3D Artist: Hank Chen, Gene Jiang Compositor: Hank Chen, Gene Jiang VFX: Albert Chiang, Kevin Lo Music: Ric Project Coordination: JL