Technology
ASUS ProArt
Created: 2021
Client: ASUS

Service:

Summary

ProArt 為 ASUS 面向全球頂尖創意工作者的高階品牌。目標除了要呈現出視覺的高標準之外,更要為品牌預留未來視覺溝通的發展空間,期許 ProArt 能成為一個串連創作者的載體,一個會持續演變、擴展且不斷疊加的有機體。

Mission

JL 歸納出品牌四大需求:品牌識別度 (Brand Identity)、國際質感 (Global Standard)、系統延伸性 (Visual System)、真實的語彙 (Authentic) ,希望以此替 ProArt 注入一套秩序且有機的新策略。

What is ProArt?

https://jl.design/wp-content/uploads/2021/12/Brand_ProArt_Station_.jpg

Solution

Pro,是追求創新的基石,是實踐創意的完美後盾;Art,是每一次的靈光乍現,是無限可能的極致綻放,ProArt,為你的創意而生,以強大穩定的效能,轉動每一個創意迸發的瞬間,挑戰未知的邊界。 由 JL 打造 ProArt 品牌視覺基底,並邀請四組國際藝術家根據產品主題替 ProArt 創作出專屬的 Artworks。我們選擇從「Made for ProArtists」出發,用「Made by ProArtists」打開跟創作者的新溝通方式,試圖碰撞 PRO / ART / ARTISTS 三者之間的可能性,強化 ProArt 的品牌視覺性格。

ProArt x JL x Fluent x fuse* x KORB x Media.Work

JL|ProArt 視覺基底

透過灰黑色的素模質地,在微光中建構低調沈穩環境,帶出效能強大且穩定的品牌風格,適用於各種視覺延伸與應用設計。

Fluent x fuse* x KORB x Media.Work|視覺藝術創作

JL 訂定出對應產品的四大主題,邀約藝術家針對概念量身打造出適合 ProArt 的視覺藝術。

Application Design

Poster Design

https://jl.design/wp-content/uploads/2021/12/ProArt_posters.jpg

POSM

https://jl.design/wp-content/uploads/2021/12/POSM_-scaled.jpg

Lineup

Scenario Photo

https://jl.design/wp-content/uploads/2021/12/04_beautyshot-scenario-shot-3.jpg

Official Website

https://jl.design/wp-content/uploads/2021/12/social-1.jpg

Social Media|Instagram

https://jl.design/wp-content/uploads/2021/12/ig_icon.001.jpeg
https://jl.design/wp-content/uploads/2021/12/ig_phone.jpg

Credit

Credit

Creative Agency: JL Creative Director: Johan Tsai Executive Production: Angela Moo Project Head: Chiaying Tsai Project Management: Ryan Lin, Carol Chen, Wingyee Kwan, Tingyu Huang Associate Creative Director: Lance Wei Planner: Carol Chen, Amber Lee Project Coordinator: Sabrina Hsiao, Pinchi Huang, Berry Cheng Main Designer: Morris Chi, Children Chu, Amber Lee Key Visual| Artist: KORB, fuse*, Fluent, Media Work Application| 3D Design: Ben Liao, Jack Huang Layout Design: Hsiang Ju Hung, Kelsie Chan Graphic Design: Abby Tsai, Quentine Tsai, Joy Wu, Grandvity Design (Noodle Wang, Si Jia Sun, Patricia Ho, Winway, Grape Chiu, Sarah Peng) Jingle| Motion Designer: Morris Chi, Junde Lin Music: Pongo ProArt Web Design, Tone & Manner, UI Kit| 創意單位: JL Design Studio: Happ Design Scenario Photo Shooting| Photographer, Director: Josh Monkey Assistant Photographer: 大雄 Gaffer: Liao Zhen Kun Best Boy: Jia Hong Lin Stylist: Saem Xu Assistant Stylist: Aiko Make Up Artist: Eddi Hsu Assistant Make Up Artist: Melody Chan Hair Stylist: Cheng Production Designer: Giovenny Lee, Audrien Lin, Yu Wen Tsai, Feng Yun Wen Producer: Olan Huang Grip: 阿泰 Video Coordination | ProArt Brand Video Concept & Project Coordination: JL Storyboard: Johan Tsai Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Ling, Sid 3D Artist: Ling, Pei, Chun Kai Music: Pongo Product Video - StudioBook Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Ling 3D Artist: Ling, Pei VFX: Albert Chiang, Yi-Heng Huang Music: Ric Project Coordination: JL Product - Station PD500tc Directed by COMPUTERFACE Production: COMPUTERFACE Art Director: Hank Chen Storyboard: JLYC 3D Artist: Hank Chen, Gene Jiang Compositor: Hank Chen, Gene Jiang VFX: Albert Chiang, Kevin Lo Music: Ric Project Coordination: JL

TAG:

Strategy

Film & Motion Graphics

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