BizLink｜Brand Visual Identity System Refresh

SUMMARY

BizLink is a global leader in interconnect technology, serving industries across HPC/AI, new energy vehicles, medical equipment, and industrial automation. With operations and R&D centers spanning North America, Europe, and Asia, BizLink holds a significant position in the global market. The brand is dedicated not only to delivering efficient and professional solutions but also to expanding the possibilities between technology and humanity—guided by its core spirit, “Where Possibilities Connect.” As the business rapidly grows and diversifies across industries, the organization faces increasing demands for an integrated and flexible visual system to support its expanding scale and communication needs. In response to this pivotal stage of transformation, JL DESIGN developed a comprehensive, adaptive, and distinctive visual identity system for BizLink, enhancing consistency and efficiency across all internal and external communication touch points.

Global Brand Transformation

JL DESIGN set phased objectives to guide BizLink’s brand evolution: addressing short-term gaps in supporting graphics and color usage to ensure visual consistency and professionalism, while long-term efforts focused on building a more flexible and scalable visual system. The strategy aligns with BizLink’s organizational growth and international brand standards. Through this visual transformation, BizLink has established a stronger, more distinctive, and globally relevant brand image within the fast-evolving AI and technology landscape.

Visual System Expansion

The previous visual elements had limited flexibility and scalability, presenting an opportunity to better express the brand’s value and character. JL DESIGN created a more contemporary system of supporting graphics and colors to enhance visual depth and recognition, applying it across key visuals, digital assets, exhibition spaces, and internal materials to build a more unified brand language.

Cross-Department Alignment

With operations and R&D centers spanning more than 20 countries, BizLink operates on a truly global scale. Through structured discussions and attentive engagement across departments, JL DESIGN facilitated precise alignment and enhanced cross-functional collaboration and decision-making efficiency. Despite diverse cultural and professional backgrounds, this process established a unified understanding, positioning the brand as a cohesive force that strengthens BizLink’s global communication.

Positioning

Three Brand DNAs define the essence of BizLink’s brand: Communicative, Creative, and Expansive. A communicative approach builds a clear foundation for brand expression; a creative mindset drives diversity in design and application; and an expansive vision enables cross-industry and global integration. Together, these values form a strong and influential foundation for BizLink’s brand identity.

Before & After

Through this comprehensive upgrade of its corporate identity system, BizLink stays closely aligned with its brand values and fulfills the brand promise of “Where Possibilities Connect.” It further demonstrates a professional image and distinctive identity in the global market, opening up more possibilities with its renewed brand presence.

Visual Strategy

Centered on the concept of "Connection", the primary supporting graphic is constructed with refined linear forms that convey both stability and dynamism, symbolizing infinite possibilities for the future. Derived from the contours of the BizLink logo, these curves are reinterpreted into flexible, modular units that represent cross-industry integration and can be adapted to diverse visual applications.

Color System

The signature BizLink Blue is extended into three gradient variations. When applied to supporting graphics, the gradients enhance the sense of energy and connection, reflecting the harmony between technology and humanity.

Layout System

Application

The supporting graphics and gradient colors offer high flexibility, allowing broad application across digital and print media. Layouts can be adjusted according to information hierarchy to ensure clarity and balance. Imagery can serve as a background or complementary element, adding depth and atmosphere while improving overall readability and visual cohesion.

3D Key Visual

As part of a comprehensive brand upgrade, the 3D key visual embodies the brand’s core essence. Built around the concept of "innovation and connection," the team translated this idea into a tangible and immersive three-dimensional visual language, highlighting the brand’s forward-looking perspective and distinct identity in the global technology market. The 3D system includes both dynamic and static versions, with extended light and dark background options, enabling flexible application across the website, exhibitions, outdoor advertising, and various digital platforms, opening up limitless possibilities for BizLink.

Social Media

Video Guideline

JL DESIGN developed a compact video packaging system for the brand, including logo opening, lower third, transitions, title card, background....The visuals extend the auxiliary graphic concept, keeping a sense of connection and improving usability on digital platforms.

Corporate Value Icons

To align with the renewed brand identity, the company’s five core values were fully refined to strengthen internal communication and cohesion. The icon designs retain their original meaning while adopting cleaner, more contemporary linework—ensuring they are optimized for modern digital experiences and flexible for future print applications.