在JL,藝術總監做為設計輸出的把關者,需要了解客戶品牌的調性,能做出符合JL DESIGN的設計標準,同時又不為了過度設計而設計,能良好的掌握設計的品質。
同時需要對客戶品牌需求有深度的理解,認同公司的文化,以此找到與大眾對話的洞見,推動每個設計的極限,並以此打動目標受眾。
藝術總監需對品牌有深度的理解、驚人的美感、善於洞察且具跨領域能力。進而指導內外設計師進行專案討論,並確保產出有品質的設計成果。
1. 確定設計專案的方向和目標,並確保方向符合公司品牌形象和市場需求。
2. 指導和管理設計團隊,確保同事遵循專案方向和時間表,並優化團隊的生產效率。
3. 參與創作和設計工作,提供創意和專業意見,確保所有專案的設計品質達到最佳成果。
4. 監督設計項目的時間表,並協調內外部協作資源讓專案在時間完成。
In JL, As the Art Director responsible for overseeing design outputs, you need to have a deep understanding of the client's brand tone. You should be able to create designs that align with JL DESIGN's standards without overdesigning, all while maintaining a strong grasp of design quality.
Simultaneously, you must have a profound comprehension of the client's brand requirements, resonate with the company's culture, and use this understanding to find insights for engaging with the public. Pushing the limits of each design to captivate the target audience.
The Art Director should possess a profound understanding of the brand, exceptional aesthetics, keen insights, and interdisciplinary skills. This allows you to guide internal and external designers in project discussions, ensuring the production of high-quality design outcomes.
1. Define the direction and goals of design projects, ensuring they align with the company's brand image and market demands.
2. Lead and manage the design team, ensuring colleagues adhere to project directions and timelines while optimizing the team's productivity.
3. Participate in creative and design work, providing creative and professional insights, ensuring that the design quality of all projects achieves the best results.
4. Supervise project timelines and coordinate internal and external collaborative resources to ensure projects are completed on time.