Transport

In collaboration with JL DESIGN, China Airlines extended the brand narrative of the corporate film Together with You, Blossoming in the Sky, turning the lens toward frontline professionals to craft the People of China Airlines: Blossoming Moments film series. Drawing from authentic interviews across five core roles — pilots, ground services, maintenance, operation control, and cabin crew — the everyday dedication of China Airlines' people is woven into brand storytelling, conveying an image that is both professionally excellent and deeply human. A complementary still image library was developed in parallel, building a versatile visual asset system for long-term brand use.