Curation

Commissioned by Taiwan Excellence, JL DESIGN developed a cohesive key visual system and a suite of application materials for four international medical exhibitions in 2025, spanning Thailand, Japan, Germany, and Taiwan. Anchored by the core narrative "From Taiwan, With Care," the work translates the depth of Taiwan's healthcare system, the warmth of its people, and the precision of its products into a visual language engineered for international resonance, thereby articulating a professional, innovative, and trustworthy brand presence for Taiwan's medical industry on the world stage.

Connecting with local night market culture to plan LOEWE's 2024 Paula's Ibiza Spring/Summer collection annual brand event in Taiwan