Arts & Culture
56th Golden Horse Awards
Created: 2019
Client: Taipei Golden Horse Film Festival Executive Committee

Service:

GHA56: Looking for the dark horse

Summary

When JL DESIGN created the graphics branding package for the 56th Golden Horse Awards (GHA) ceremony, it was a time of innovational approaches for the Chinese film industry - technologically, thematically and methodically. The idea “Looking for the dark horse” was to signify this time of change and the invitation to 23 emerging Asian directors to produce 23 nominee videos for the ceremony was about bringing in the new in terms of design, talent, content and visual. Exploring possibilities in the interpretation of “Looking for the dark horse”. Demonstrating the power in the new and the torch is passed from one generation to the next.

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LOGO BUMPER

Mission

JL DESIGN being in-charge of the branding package invited 23 emerging Asian directors as collaborators to showcase the talents of the next generation. The award ceremony became a new kind of experience and appeared more relevant and symbolic than before.

年度廣告

我們邀請林君陽導演,透過他獨特的敘事角度,以鏡頭書寫魔幻,用真實回應時代,呈現不同面向的「尋找黑馬」,回歸影人的目光,帶領觀者參與靜候與醞釀,從片場的美好一瞬,看向故事的下一刻。

Solution

Based on the concept “Finding the dark horse”, JL DESIGN invited 23 emerging Asian directors to produce 23 nominee videos, and veteran directors such as Ang Lee and Hou Hsiao-Hsien to be the voice-overs. Bringing together the many moving parts to realize the possibilities of a “dark horse” - how what is seemingly unknown can be full of potential. The next generation showed the possibilities of the Chinese-language film industry when technology, visual and storytelling all come together.

入圍影片視覺設計

攜手23位新銳導演創作22支入圍影片,串連23位華語電影大師前輩影人獻聲, 世代傳承榮耀和夢想。

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舞台視覺設計

包裝設計

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製作物

Photo Credit: Town Tongue Design Studio (Poster), GQ Taiwan (Let's Cafe)

Impact

A renewed energy and creativity were injected into the ceremony. In keeping the flame alive, the Golden Horse Awards presents a future of the Chinese-language film industry that is full of possibilities and showed off the potential of the next generation filmmakers that the audience could believed in; heightening awareness and gaining recognition.

https://jl.design/wp-content/uploads/2021/12/56social.jpg

JL DESIGN Facebook —

 完整入圍影片與概念集錦 相簿單篇貼文累計

12,000 讚・
715 則分享・
822 則留言

45,042 次相簿貼文點擊・
263,788 觸及人次

金馬影展 Facebook —

 入圍影片視覺集錦影片 單篇貼文累計

20,000 讚・2,052 則分享・26,294 互動人次

159,757 觀看人次・480,802 觸及人次

Credit

Credit

Executive Creative Director: JL Creative Agency: JL DESIGN Executive Producer: Angela Moo, Johan Tsai Head of Project Management: Chia Ying Tsai Creative Director: David Tsai Associate Creative Director: Lance Wei Art Director: Hsiang Ju Hung Project Manager: Ryan Lin Production Staff: Tyne Huang, Carol Chen, Tracy Tsai, Dan Zhang, Yating Hsu, 柯季芸 宣傳協力: Sandy Wang Key Visual Design: Hsiang Ju Hung, Kevin Chien, Kelsie Chan Designer & Animator: Morris Chi, Mos Zheng, Six Lin, Zhanhom Ho, Jim Hsu, 詹游丞, Cathy Ho, Lucas Gaston Casagrande, TouFu, Abby Tsai, Ivan Fang, Wei Lee, Hai Le Stage Visual Design: JL DESIGN (Hsiang Ju Hung, Morris Chi, Mos Zheng, Six Lin), Wild Design Studio (Ida Chen, Phil Wu, Mizu Huang, Wen-Yi Lin) Music Director: MUSDM Producer: A-len Yue, Wen Hsu Production Cooperation: 佘以安 Music: Wen Hsu, A-len Yue, cheer, 楊子霆, 李火生, 張藝, 林昀駿, 王韻筑, 余昊益 Sound Design: 楊子霆, cheer 聲音後期: 楊子霆, 張育維 聲音設計協力: Dear Post Audio Production Ltd. Sound Design: 高偉晏 Recording Engineer: 林先敏 擬音製作: 高偉晏 音效剪輯: 林先敏 Special Thanks: Peter Pan, 陳維良 PROMO── Logo Animation: Morris Chi Commercial Film Music: MUSDM Music: A-len Yue Sound FX: Peter Pan Production Cooperation: 佘以安 , 楊子霆 Production Director: 林君陽 製片: 張偉欣 執行製片: 周嘉儀 製片助理: 鄭宇璿, 林澤凱 攝影師: 傅士英 攝大助: 劉三郎 攝影助理: 李方裕, 范嘉珍 DIT管理: 曾向怡 燈光師: 梁文台 燈大助: 魏家慶 燈光助理: 李培瑋, 陳禹光, 許洺瑋 錄音師: 王敏旭 錄音助理: 林郁雯 場務: 許俊平 場務助理: 胡家豪, 彭柏翰 美術: 羅文璟 執行美術: 徐立潔 美術場務: 溫左丞 美術助理: 楊琇雯, 紀品竹 火效組: 陳茂榮, 陳宗錦 造型師: 陳 漪 梳化師: 呂依珊 Casting: 童珮雯 演員管理助理: 黃俐綾 器材公司: 中影股份有限公司 Editing: Nanez Chen 調光師: 周佳聖 後期檔案管理: 陳力筠 演員: 王 淨, 蔡卓翰, 宋 寧, 王治德, 蘇福裕, 曾德晶, 楊松裴, 郭志成 NOMINEES VCR── 製作統籌: JL DESIGN 導演: 林君陽, 曾威量, 梁秀紅, 張徐展, 李駿碩, 曾英庭, 巫俊鋒, 謝沛如, 呂柏勳, 鄒隆娜, 曹仕翰, 陳和榆, 李永超, 徐漢強, 楊婕, 練健輝, 洪子烜, 賴孟傑, 陳志發, 黃邦銓, 于瑋珊, 黄千殷, 陳小娟 旁白: 李安, 王童, 侯孝賢, 張艾嘉, 萬仁, 楊貴媚, 陳博正, 梅芳, 廖慶松, 王小棣, 吳念真, 小野, 李屏賓, 朱延平, 虞戡平, 石雋, 陳勝昌, 杜篤之, 李壽全, 潘越雲, 蔡明修, 余為彥 入圍影片花絮剪輯: Nanez Chen Music: 証聲音樂有限公司 典禮視覺字體提供: 文鼎科技開發股份有限公司

TAG:

Branding Identity

Curation

Film & Motion Graphics

金馬56 年度廣告

57th Golden Horse Awards

A prestigious film awards in the Chinese language cinema.

57th Golden Horse Awards

A prestigious film awards in the Chinese language cinema.