Strategy

KINGSTEEL, a global leader in physical foaming technology. JL DESIGN created "NEXT FOAM, FORM NEXT," transforming NEXCELL JET's breakthroughs into compelling visuals. Through a brand video integrating live-action, 3D motion, and AI imagery, we showcase cross-industry applications from footwear to automotive and medical. A comprehensive visual system spanning exhibition, outdoor advertising, and web platforms demonstrates KINGSTEEL's technical leadership at K Show 2025.

BizLink is a global leader in interconnect technology, dedicated to delivering efficient and professional solutions. Centered on the spirit of “Where Possibilities Connect,” the brand continues to expand the possibilities between technology and people. JL DESIGN developed a comprehensive, flexible, and distinctive visual identity system for BizLink, enhancing consistency and efficiency across both internal and external communications.

From KINGSTEEL’s perspective, the brand film establishes a distinctive NexFlow narrative that interprets the new brand meaning and marks the first step in expanding dialogue from B2B toward a broader market.