Strategy

From KINGSTEEL’s perspective, the brand film establishes a distinctive NexFlow narrative that interprets the new brand meaning and marks the first step in expanding dialogue from B2B toward a broader market.

The 18th KKBOX Music Awards underwent a complete redesign, with JL DESIGN focusing on KKBOX's uniqueness and musical spirit. We planned the annual creative theme and promotional strategy, aiming to deepen the connection between the brand and the Mandarin music audience. The goal was to create a fresh and innovative experience, reestablish connections among musicians, listeners, and the platform, ultimately fostering a shared appreciation for music.