Branding Identity

The 18th KKBOX Music Awards underwent a complete redesign, with JL DESIGN focusing on KKBOX's uniqueness and musical spirit. We planned the annual creative theme and promotional strategy, aiming to deepen the connection between the brand and the Mandarin music audience. The goal was to create a fresh and innovative experience, reestablish connections among musicians, listeners, and the platform, ultimately fostering a shared appreciation for music.

JL DESIGN continues the brand refresh work previously done for ProArt and once again launches an extended series of products with a new product line visual identity.