Branding Identity

KINGSTEEL, a global leader in physical foaming technology. JL DESIGN created "NEXT FOAM, FORM NEXT," transforming NEXCELL JET's breakthroughs into compelling visuals. Through a brand video integrating live-action, 3D motion, and AI imagery, we showcase cross-industry applications from footwear to automotive and medical. A comprehensive visual system spanning exhibition, outdoor advertising, and web platforms demonstrates KINGSTEEL's technical leadership at K Show 2025.

The 18th KKBOX Music Awards underwent a complete redesign, with JL DESIGN focusing on KKBOX's uniqueness and musical spirit. We planned the annual creative theme and promotional strategy, aiming to deepen the connection between the brand and the Mandarin music audience. The goal was to create a fresh and innovative experience, reestablish connections among musicians, listeners, and the platform, ultimately fostering a shared appreciation for music.

JL DESIGN continues the brand refresh work previously done for ProArt and once again launches an extended series of products with a new product line visual identity.