JL DESIGN continues the brand refresh work previously done for ProArt and once again launches an extended series of products with a new product line visual identity.
ProArt, as ASUS's premium brand targeting top creative professionals worldwide, previously invited international artists from around the world through JL DESIGN to embrace the diversity of artworks while establishing a connection between ProArt and creators. This time, an international interdisciplinary design studio has been invited to collaborate, exploring beyond the boundaries of visual possibilities and expanding the brand's influence in the creative field, further deepening the connection between ProArt and the creative community.
We have invited the global multidisciplinary creative studio FUTUREDELUXE to collaborate in creating three product visual identities: JL DESIGN develops the creative concept based on the product's features, and FUTUREDELUXE brings forth a unique visual style. Together, they not only push the boundaries of Pro and Art but also present a distinctive brand personality, allowing the creative community to resonate with the products.
Gives creative professionals the freedom to have a different perspective. #FLUID #REAL
The power it provides is essential for creative professionals. #DIGITAL #BIG DATA
Let creative professionals focus on the things that matter. #SIMULATIVE #VIBRANT #HIGH CONTRAST
ASUS Zenbook Pro｜Brand Product Launch Campaign
Developed a new brand strategy; connecting expert artists with the brand.