ASUS ProArt 2023 Product Key Visual
Service:
Summary
JL DESIGN continues the brand refresh work previously done for ProArt and once again launches an extended series of products with a new product line visual identity.
Mission
ProArt, as ASUS's premium brand targeting top creative professionals worldwide, previously invited international artists from around the world through JL DESIGN to embrace the diversity of artworks while establishing a connection between ProArt and creators. This time, an international interdisciplinary design studio has been invited to collaborate, exploring beyond the boundaries of visual possibilities and expanding the brand's influence in the creative field, further deepening the connection between ProArt and the creative community.
Solution
We have invited the global multidisciplinary creative studio FUTUREDELUXE to collaborate in creating three product visual identities: JL DESIGN develops the creative concept based on the product's features, and FUTUREDELUXE brings forth a unique visual style. Together, they not only push the boundaries of Pro and Art but also present a distinctive brand personality, allowing the creative community to resonate with the products.
STUDIOBOOK: NEW PERSPECTIVE
Gives creative professionals the freedom to have a different perspective. #FLUID #REAL
STATION: MORE POWERFUL & EMPOWERMENT
The power it provides is essential for creative professionals. #DIGITAL #BIG DATA
DISPLAY: BETTER FOCUS & LIFELIKE
Let creative professionals focus on the things that matter. #SIMULATIVE #VIBRANT #HIGH CONTRAST
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Scenario Photo
Credit
Summary
Mission
Solution
ASUS Zenbook Pro｜Brand Product Launch Campaign
ASUS ProArt
Developed a new brand strategy; connecting expert artists with the brand.
