ASUS ProArt 2023 Product Key Visual

Created: 2023
Client: ASUS

Service:

Summary

JL DESIGN continues the brand refresh work previously done for ProArt and once again launches an extended series of products with a new product line visual identity.

Mission

ProArt, as ASUS's premium brand targeting top creative professionals worldwide, previously invited international artists from around the world through JL DESIGN to embrace the diversity of artworks while establishing a connection between ProArt and creators. This time, an international interdisciplinary design studio has been invited to collaborate, exploring beyond the boundaries of visual possibilities and expanding the brand's influence in the creative field, further deepening the connection between ProArt and the creative community.

Solution

We have invited the global multidisciplinary creative studio FUTUREDELUXE to collaborate in creating three product visual identities: JL DESIGN develops the creative concept based on the product's features, and FUTUREDELUXE brings forth a unique visual style. Together, they not only push the boundaries of Pro and Art but also present a distinctive brand personality, allowing the creative community to resonate with the products.

STUDIOBOOK: NEW PERSPECTIVE

Gives creative professionals the freedom to have a different perspective. #FLUID #REAL

STATION: MORE POWERFUL & EMPOWERMENT

The power it provides is essential for creative professionals. #DIGITAL #BIG DATA

DISPLAY: BETTER FOCUS & LIFELIKE

Let creative professionals focus on the things that matter. #SIMULATIVE #VIBRANT #HIGH CONTRAST

Lineup

Scenario Photo

Credit

TAG:

Branding Identity

ASUS Zenbook Pro|Brand Product Launch Campaign

ASUS ProArt

Developed a new brand strategy; connecting expert artists with the brand.

Developed a new brand strategy; connecting expert artists with the brand.

ASUS ProArt

Developed a new brand strategy; connecting expert artists with the brand.