KINGSTEEL｜Brand Video
Service:
MISSION
KINGSTEEL, a global pioneer in physical foaming technology, continues to set industry standards through its deep-rooted expertise. Drawing on 45 years of technical heritage, the brand is evolving from an equipment supplier into a "value-creation partner," empowering clients to amplify their influence on the global stage. To facilitate this transformation, JL DESIGN crafted a complete visual communication system designed to translate technical complexity into intuitive brand narratives. Debuting at K 2025 in Germany, this system strengthens global partnerships and effectively conveys KINGSTEEL's technical excellence and future vision.
STRATEGY
Since 2022, JL DESIGN has maintained a long-term strategic partnership with KINGSTEEL, building KINGSTEEL's comprehensive market presence from the groundbreaking NexCell® launch to corporate identity optimization. Centered on the theme "NEXT FOAM, FORM NEXT," we translate technical expertise into compelling visual narratives. By aligning with global sustainability trends, we highlight the technological breakthroughs of NEXCELL JET and its versatility across industries—from footwear to automotive and medical—opening new horizons for future global collaboration.
SOLUTION
➊ Integrated Communication System: Centered on the key visual, we developed a cross-media system spanning exhibition stands, digital ads, and landing pages. This cohesive visual language amplifies brand messaging and enables precise communication on the international stage. ➋ Visualizing Core Processes: Complex technologies are translated into intuitive visuals showcasing NEXCELL JET's core advantages: low density, high precision, and versatile applications. Through motion graphics simulating the foaming process, we establish KINGSTEEL's technical authority. ➌ Cross-Tech Visual Storytelling: Integrating live-action, 3D motion, and AI-generated imagery, we transcend traditional filming constraints to visualize cross-industry applications. From macro narratives to micro-precision principles, we transform abstract technology into immersive experiences, bringing future possibilities to life.
Brand Video
The brand video employs visual storytelling to replace complex technical explanations, translating the core mechanics of NEXCELL JET into intuitive visual representations. Through dynamic motion simulations, the video clearly demonstrates low-density molding, high process control, and versatile material compatibility, effectively communicating KINGSTEEL’s profound R&D capabilities and industry leadership in physical foaming technology.
Applications
Taking the K 2025 key visual as a foundation, the visual system was extended across various mediums, including exhibition walls, outdoor advertisements, digital invitations, and landing pages. This ensured consistent brand messaging at the event and across diverse channels, supporting the sales team in precise communication. Through systematic visual planning, this project not only enhanced brand recognition and professionalism across all touchpoints but also allowed the market to identify the brand image swiftly and reliably.
Behind the Scenes
In the production of the brand film, JL DESIGN combined live-action footage, 3D motion graphics, and AI-generated visuals. AI served as a narrative tool to transcend the constraints of traditional filming, concretely manifesting complex future application scenarios. Through this multi-layered visual language, we constructed a narrative experience that blends realism with imagination, clearly showcasing the scalability and innovative value of the brand's technology across various industries.
Credit
Summary
Brand Video
Applications
BTS
KINGSTEEL | 2024 NexFlow New Technology Brand Film
We transformed these natural flow marks into symbols of sustainability and valuable brand assets, opening up future possibilities for NexFlow.
King Steel Machinery NexCell® | 2022 Brand Product Video & Application Design
