The 57th Golden Horse Awards Ceremony: Commercial

JL DESIGN not only called for materials documenting real stories in Taiwan, but also worked with Taipei Golden Horse Film Festival (TGHFF) Executive Committee to invite last year's award winners to film the commercial, Take One, for the 57th Golden Horse Awards Ceremony. The commercial documents both the winners' and the audience's viewpoints to depict the story of the era, featuring the Best New Director John Hsu, Best Leading Actor Chen Yi-Wen, Best Leading Actress Yeo Yann Yann, Best Supporting Actor LIU Kuan-Ting, Best Supporting Actress Winnie Chang, and Best New Performer Fandy Fan. We also recruited last year's Best Original Film Song winner Lu Luming to score the commercial and bass singer Julian Lo to sing in it. Together, we presented to the audience the changes and challenges of the 2020 and documented the ongoing journey in the video. The world was trapped in an endless tunnel in 2020, but we could still light up the path for one another and for movies. "Take One: The Path to Tomorrow" is the annual theme of the 57th Taipei Golden Horse Film Festival (TGHFF). In the ceremony, we wanted to showcase people's life in the face of huge changes, making the ceremony a library of our collective 2020 memory. The yearly commericial is the preface of the event, revealing people's different feelings towards 2020 as they have different roles in society. At the end of the day, in the dark tunnel we shared our life experiences with one another. Thanks to the mutual love and understanding, we became the light shining for ourselves in this journey.

Artist statement by John Hsu

Many things have happened this year, so I often heard people said "there is light at the end of the tunnel" to encourage one another. The world, indeed, is like being trapped in an endless tunnel where the end is out of reach at the moment… When I was brainstorming for this project, I found a song, "Within Four Walls", from Modest Mussorgsky's song cycle Sunless by coincidence. The lyrics brought me comfort. What we should do at the moment is propably waiting in the tunnel, in this room, with patience and staying safe when moving forward. At least we still have movies, which allow us to see the dim light radiating from others' lives and accompany us to advance in the darkness.