Entertainment
Netflix Original "Light the Night" Artwork
Created: 2021-2022
Client: NETFLIX

Service:

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summary

Light the Night is 2021's most anticipated Mandarin-speaking original TV series. Set in the retro, fashionable, mysterious and perilous jodori area of the 80s, a story with suspense, horror, romance, and twists was just about to begin.

Mission

Based on the story highlights of each season, we remixed different graphic elements and rearranged the layout to create the best promos for the platform which speak to Netflix' distinctive branding style.

Solution

Typeface design

Inspired by the match box of Light Bar, we added light points to the typeface and created a vintage vibe of a high-class nightclub from the 80s.

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Season 1: The Gorgeous Ladies

This season focused on Light Bar, a Japanese bar run by two Madams and hosted by a group of gorgeous ladies, depicting the life of people who struggled for living, for love, and for dreams. When we were designing artworks for the season, we took different image sizes and formats of different platforms into consideration, so human figures, backgrounds, and all the other visual elements were arranged in a certain way that can ensure flexible usage in different media.

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Highlights from Season 1

Season 2: A New Madam

Sugar Bar's Madam Babe was one of the most highly-anticipated new characters in Season 2. To echo her super debut, we selected images featuring Madam Babe and her dazzled audience for the background. Shaping the 3rd-sex Madam's unique traits and charm with several close-ups of hers, we aimed to depict her dominating power with the dancing tassels, her sexy body shape, and other meticulous designs.

Highlights from Season 2

Season 3: The Truth

"A suspicious vehicle quickly drove by in a typhoon day, hitting the witness and running away." We brought together some key scenes from all three seasons to creatively present all suspects in the leaflets, using thunderstorms and heavy rain to give the season a more suspicous and tense atmosphere.

In terms of the arrangement of artworks, we chose a format that can be vertically unfolded. At first, on the vertical canvas, only the main charactes can be seen. As users scroll down the page, the canvas automatically unfolds and turns into a horizontal one, showcasing the murderer's secret actions in the darkness as a visual surprise for the audience.

Highlights from Season 3

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Credit

Credit

Creative Direction:Lance Wei Head of Project Management:Chia Ying Tsai Project Manager:Carol Chen, Doreen Chen Designer:Abby Tsai, Quentine Tsai, Jane Yu, Amber Lee, Noodlemaker, Si Jia Sun, Jasmine Lin, Patricia Ho, Claire Jen

TAG:

Graphic Design

Digital Design

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Netflix Licensed & Original Content

Artwork crafted for one of the world’s leading entertainment services.

Artwork crafted for one of the world’s leading entertainment services.

Netflix Licensed & Original Content

Artwork crafted for one of the world’s leading entertainment services.