JL DESIGN produced a ten-second logo animation for Crème of Jing Cheng in 2016, demonstrating the core of the product range: Made of sixty Chinese medicines and herbal essences, Crème of Jing Cheng revitalises women’s skin. The visuals we used echo with the brand’s characteristics as pure white ceramics symbolise women’s luminous skin and the interflow of ceramics and golden fluid showcase the blossoming of life. In all, the animation conveyed the revitalising power of the brand’s products.
In the logo animation of Crème of Jing Cheng, we aimed to effectively and clearly convey the core values of and stories behind the product range within ten seconds: It is made of sixty Chinese medicines and herbal essences to revitalise women’s skin.
In terms of the design concept, JL DESIGN chose pure white to colour the blossoms in the animation as the colour reflects the feature of the product – delivering radiant skin for women. The interflow of ceramics and golden fluid showcase how herbal essences are extracted from plants, while floral sculptures represent warmth and power of the land, and sparkling, golden milk of flowers come out like the blossoming of life.
Within just ten seconds, we conveyed the revitalising power of the product range, precisely speaking of the feature of Crème of Jing Cheng and creating a high-class image for Naruko’s premium brand.
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