JL DESIGN worked on the music video, Masterpiece, for Universal Music’s singer Chen Linong, aiming to unveil and highlight Chen’s versatility and sincerity. Different form traditional music videos, we adopted brand-new visual approaches to show audiences a different version of Chen as well as how he perceives music.
We aimed to show to audiences the versatility of this young singer who came to fame very quickly from his appearance in a talent show by making him dance in the music video for the first time. By doing so, fans would get to know this versatile 20-year-old boy and his music from a different perspective.
To creatively dissect the versatile singer’s personality, we used three different rooms to showcase Chen’s three different characteristics in the music videos. The wonderland created by Spanish illustrator Cristina Daura, the psychedelic showroom of light and shadow, and the fantastic digital world were the three universes demonstrating Chen’s characteristics, and the music video was like a journey that Chen embarked on to explore himself.
解構自我— 我們與來自西班牙插畫家@Cristina Daura合作，概念上層層凸顯打破既定印象框架，視覺手法以許多與本人相關的物件，不斷分割、裂解、重新拼貼，不斷對話、破繭而出的新生自我意識。
The music video was a breakthrough for Chen as it not only presented him as a talent show singer but also highlighted his versatility and talent in dancing and song-writing. At the meantime, the music video also conveyed the singer’s belief that everyone is a precious “masterpiece” in the world, encouraging the audiences to embrace their true selves.
Jungle Voice Program Package
HBO Asia Lunar New Year Ident
A visual image celebrating the lunar new year amidst the pandemic.