Beyond Pro｜ProArt Influencer Video

Summary

ASUS ProArt unveiled its first themed creator series, Beyond Pro, in 2022. JL DESIGN is not just one of the collaborators involved in the brand’s visual identity campaign in 2021 but invited creative studios from UK, Italy, and Lithuania as well to work on the campaign. Together with Fluent (UK), fuse* (Italy), and KORB (Lithuania), the influencer videos connected with the target audience and strengthened the relationship between creators and the products.

Mission

The creators involved in the “Beyond Pro” series come from different cultural backgrounds and have different fields of expertise, which include design, animation and new media art. We set the theme for the project, established a story line for the different videos, coordinated the production remotely and helped in producing the videos. The different videos not only showcased the style and makeup of the studios, but also focused more on the creators rather than the products, helping to establish ProArt as a brand that support all creativity.

Solution

JL DESIGN is not only involved in the branding but is also a creator in this project. Based on the core concept, Beyond Pro, JL DESIGN gave “beyond" a different interpretation and the studios the freedom to develop their story and title their own videos; navigating between their inspirations and expertise, their achievements and appraisals of the products. In accordance to the theme, each studio adopted a distinctive perspective in the narration of the urban, natural, and cultural landscapes of their own cities: from Taipei to London, Modena, and Vilnius. The different studios in their own individual style, showcased their thoughts, work and the products in the videos. JL worked remotely with the three international shooting crews. At the pre-production stage, we developed the concepts and set up the pipeline. The studio shoot was according to the brand product guidelines. Interview questions and scope were established to provide guidance for the video. The shot lists for the different studios were discussed beforehand to ensure the materials for the videos are according to the various storylines. After the shoot at the different locations had been completed, all footages were sent to us for edit, color correction, and putting the video to music, as we were in-charge of the finished products. We also assisted the brand in their marketing strategy. From concept to the production of the 4 international influencer videos, we helped the brand to open up a new communication channel for their target audience.