Summary

KKBOX leverages big data and technology to create personalised online music community for users, while user behaviors are collected to publish real-time daily, weekly, and annual charts. JL aimed to unveil the purpose of every click on the platform in the ceremony so as to showcase how a community is formed by every individual's behaviour.

Mission

KKBOX Music Awards Ceremony is the most anticipated music awards ceremony in Asia. It goes beyond pop music to include the emerging medium, podcast shows, in its awards list, allowing us to see more possibilities of "voice". JL DESIGN and KKBOX worked together to delve into the purpose of every click on the platform, trying to reclaim the nature of song charts and therefore create new strategies to illustrate the interconnected relationships among the platform, data, and the ceremony: "It is a trendy party run by all of us. An annual song chart with countless voices."

Solution

KKBOX Music Awards consist of a set of real-time song charts – an unfinished project that keeps refreshing itself. Authentic images were used to "deconstruct" every instant of listeners' being touched, inspired, and encoraged by the voice they heard whenever and wherever they are, and the clicks are "remixed" and turned into playlists customised for us – they represent our communities and our voices. Let's listen to the spirit of the era, hear the everyday life of all of us, and learn about the flow of people's life that is subject to constant change in the song charts.

Key Visual

前導片尾

Stage Design