Media
CCTV9 Documentary Channel
Created: 2011-2018
Client: CCTV9 Documentary Channel

Service:

Summary

CCTV9 had since 2011 commissioned JL DESIGN to brand its documentary channel which objectively presents true stories behind events. Using different visuals to convey the channel’s spirit through all channel branding media, JL DESIGN had created narrative advertising with powerful stories to document lifestyles of all walks of life like a permanent archive.

Mission

JL DESIGN had, since 2011, produced ident videos released in 2013, 2015, and 2019 for CCTV9. The channel branding was used to convey the spirit of the channel, document changes brought by time, and preserve memories for different people, events, and stories with authentic footages.

Solution

We made use of different concepts to interpret the different aspects of the track of time. In 2013, time documented and witnessed different stories such as the family bond shared by fathers and daughters and the time people spent on training and enhancing themselves. In 2015, we continued to focus on the track of time to get closer to the real lives that people with different faiths lived. All the exciting and moving moments accumulated in the well-worn path of time, thus achieving remarkable outcomes. In 2019, we turned the channel into the “museum of time” where eternal moments were collected in various contexts while stories all over the world were turned into art installations for people to appreciate and go over.

2018 CCTV Ident Video & Channel Package

Impact

We had created special channel branding projects and ident videos for CCTV9 for four times since 2011, refreshing CCTV’s image as an official TV channel of the Chinese government. Using different visuals to convey the channel’s spirit through all channel branding media, JL DESIGN had created narrative advertising with powerful stories to illustrate different aspects of life and capture memories for all walks of life as a permanent archive.

Credit

Credit

2011 Design House: JL DESIGN Creative Director: JL Executive Producer: Angela Moo Art Direction: JL, Lance Wei Project Manager: Jennifer Lin Storyboard Artists: Lance Wei, Alejandra Lan CG Lead: Pota Tseng 3D Artist: Pota Tseng, Chan Chia Chang, Sam Chen Designer: Alejandra Lan, Showy Lin Compositor: Showy Lin, Rex Hon Original Music: Rockid Lee (MUSDM) Sound Effects: Peter Pan (MUSDM) Producer: Wei Hao Huang Assistant producer: Kang Hwa Feng Casting: Sammily Wang Stylist: Andrew Chen Stylist Assistant: Hanya Han Make-up: Hanya Han 2013 Design Studio: JL DESIGN Creative Director: JL Executive Producer: Angela Moo Project Manager: Jennifer Lin Art Director: Lance Wei Designer: Hsiang Ju Hung, Utsuo Chen Ident── Line Producer: Pan Huang VFX / Design company : KORB Concept Development: JL DESIGN & KORB Producer: Lina Paskeviciute Animation Director: Rimantas Lukavicius Technical Director: Giedrius Paulauskas Music: Rockid Lee (MUSDM) Image── Compositor: Rex Hon Post Production Director: Chen Hong Bin, JL Executive producer: Tseng Chi Fu DOP: Hsia Shao Yu, Chen Po Jen Art Director: Chen Po Jen Line Producer: Chen Shih Yu Editing: Chen Hong Bin, Hsia Shao Yu, Tseng Chi Fu Stylist: Lin Ling TC: 布丁 (iview) Music: Rockid Lee (MUSDM) 2015 Creative Agency: JL DESIGN Creative Director: JL Executive producer: Angela Moo Project Manager: Jennifer Lin Art Director: Lance Wei Logo Animation── Designer: Utsuo Chen, Hsijen Liu, Children Chiu VFX / Design company : KORB VFX Company : WeFX STUDIO (Extra lighting & composition) Music: Rockid Lee (MUSDM) Image── Designer: Utsuo Chen, Children Chiu Director: Hong Bin Chen Assistant Director: Kay Jan Executive Producer: Chi Fu Tseng DOP: Shao Yu Hsia Cameraman: Po Jen Chen, Kay Jan Art Director: Po Jen Chen Production Designer: Ben Ting Guo, Yi Ren Jhuang Line Producer: Joe Chou Editor: Hong Bin Chen, Chun Sin (iview) Casting: Emily Stylist : Ling Lin Music: Rockid Lee (MUSDM) 2018 Creative Agency: JL DESIGN
 Creative Director: JL Executive Producer: Angela Moo Head of Project Management: Chiaying Tsai Project Manager: Jerry Fang Art Director: Ming Hsien Sha, Lance Wei Senior Designer: Utsuo Chen Designer: Peter Kienetz, Jim Hsu, Julian Chen, Children Chiu, Hank Liu, Orange Mugi Music: A-Len Yue (MUSDM) Sound FX: Peter Pan, 楊子霆 (MUSDM) Image Production: Film Power Shanghai Executive Producer: Chi Fu Tseng Production Manager : 錢小林 Production Team: 顧寧, 丁金花, 戴磊 Cameraman: 陳柏任 Art Director: 陳柏任 Asst. Cameraman: 張洪岩 Gaffer: 陳化剛 Wardrobe & Asst: 林翎 Make up: 吳璐婷 Hair Stylist: Candy Ident Production: Film Power Shanghai Executive Producer: Chi Fu Tseng Production Manager: 錢小林, 顧寧 Cameraman: 陳柏任

TAG:

Branding Identity

Film & Motion Graphics

BELLA Rebrand

CGTN Documentary

CGTN Documentary