Arts & Culture
2023 18th KKBOX Music Awards｜Annual Creative Theme and Design Coordination
The 18th KKBOX Music Awards underwent a complete redesign, with JL DESIGN focusing on KKBOX's uniqueness and musical spirit. We planned the annual creative theme and promotional strategy, aiming to deepen the connection between the brand and the Mandarin music audience. The goal was to create a fresh and innovative experience, reestablish connections among musicians, listeners, and the platform, ultimately fostering a shared appreciation for music.